About the Instagram Influencer Brand Deal Rate Calculator
What is the Instagram Influencer Brand Deal Rate Calculator?
Brands pay for engagement, not just followers. This instagram influencer rate calculator prices each deliverable from your expected engagements.
Add-ons for usage rights and exclusivity are calculated separately, as agencies do.
How to use the Instagram Influencer Brand Deal Rate Calculator
- Followers (sample: 1,00,000)
- Engagement Rate (%) (sample: 3)
- Niche (sample: Lifestyle, food, travel)
- Base Price per Engagement (₹) (sample: 8)
- Reels (sample: 1)
- Static / Carousel Posts (sample: 1)
- Stories (sample: 3)
- Usage Rights / Whitelisting Add-on (%) (sample: 20)
- Category Exclusivity Add-on (%) (sample: 0)
- Production Cost (₹) (sample: 5,000)
- Press Price My Brand Deal (results also refresh as you type). The result card shows the Suggested Package Rate, along with Per reel, Per static post, Per story and Engagements per post.
Formula used
Reel rate = Followers × Engagement rate × Price per engagement × Niche factor
- Static post = 60% of a reel
- Story = 25% of a reel
Worked example
These are the sample values already filled in the calculator above, and the result it returns for them:
| Input | Sample value |
|---|---|
| Followers | 1,00,000 |
| Engagement Rate (%) | 3 |
| Niche | Lifestyle, food, travel |
| Base Price per Engagement (₹) | 8 |
| Reels | 1 |
| Static / Carousel Posts | 1 |
| Stories | 3 |
| Usage Rights / Whitelisting Add-on (%) | 20 |
| Result | Value |
|---|---|
| Suggested Package Rate | ₹72,680 |
| Per reel | ₹24,000 |
| Per static post | ₹14,400 |
| Per story | ₹6,000 |
| Engagements per post | 3,000 |
| Effective cost per engagement to the brand | ₹8.35 |
| Effective CPM (on ~30% reach) | ₹2,423 |
| Add 18% GST if registered | ₹85,762 |
Tips for using the Instagram Influencer Brand Deal Rate Calculator
- Share recent reach and engagement screenshots in your media kit.
- Charge extra when brands want to run your content as paid ads (whitelisting).